About us

The brand by Shubham Jewellers

A family jeweller’s craft, made for today.

The Feels comes from the workshop of Shubham Jewellers. We design every piece in 925 sterling silver, finish it by hand and check it twice before it leaves us. Jewellery that holds a feeling: a first salary, a sister’s wedding, or just because.

Make it yours

Free engraving on pendants, bracelets and coins. A name, a date, a feeling.

Personalise a piece

See it live first

Book a free WhatsApp video call. Our team shows you pieces up close, in real light.

Book a video call

Loved across India

4.8 average · 12,000+ reviews
Even prettier in person

Bought it for my sister’s birthday. The finish is beautiful and the box made it feel really special.

Ananya R. · Pune Verified
Solid and well made

Wearing the kada every day for two months. No tarnish, no marks. Delivery was quick too.

Rahul M. · Jaipur Verified
Size guide was spot on

I used the thread method and size 12 fits perfectly. Would love more colour options.

Sneha P. · Bengaluru Verified